Marat Hamidovich Hasanov, PhD in Economics, docent of Transport Institution of the Tyumen State Oil and Gas University
Kaleriya Maratovna Toropova, graduate of Tyumen State Oil and Gas University, assistant
The article gives a coverage to the problem of transition from currency measure of economic benefits to the more sustainable and appropriate to the reality physical value measures. It offers an adaptive approach that is characterized as an innovative activity for creation and implementation of modern energy efficiency technology, technologies which are the result of scientists and engineers as a unique social group. The calculations have shown that their activity influences great on the choice of strategic variant of business development.
KEY WORDS: adaptive approach, interests’ agreement, integral criteria, social group, energy economy