Kapustyan Victor Mikhailovich, Candidate of Technical Sciences, professor, full member of RANS, deputy head at Conceptual Design Department of the Moscow Physical-Technical Institute (MIPT), Associate Professor at ISTUS MGSU
Gryaznykh Vladimir Fedorovich, Candidate of Military Sciences, Professor at the Department of Information Systems and Technology Management in Construction (ISTUS) of Moscow State University of Civil Engineering (MGSU)
Huy Nguyen Truong, post-graduate student at ISTUS MGSU
Kamenev Eugene Alexandrovich, deputy director of the Innovative and Technological Center of MIPT
Tabakov Kirill Victorovich, post-graduate student of MIPT
Filyushina Alyona Sergeevna, post-graduate student of National research university “Higher School of Economics”, Junior Research Fellow at the Institute of Economy in Transition
The theory of economy of knowledge is impossible without potential theory of creative subjects. In the article the visual environment for work of innovators allowing them to become qualitatively new subjects of innovative activity within the 7th technological way is discussed. In works of the Russian authors  the task is set – “Not to catch up with the country of the 6th post-industrial way, and at once to pass to work on creation of new, 7th, socio-humanistic technological way” and that to create to the country competitive advantages”. In the article opportunities to carry out this plan are described.
KEYWORDS: visual environment, industrialization, socio-humanistic technological way.