Karibaev Asylbek Amirkhanovich, Master of Business Administration, Ph.D. student
The article considers existing methods of analyzing the investment attractiveness of enterprises. It is shown that none of them fully consider the possible presence of factors affecting the investment attractiveness of the enterprise, determined on the basis of the mission, goals and strategy of the firm. The structure of the author’s system for assessing the indicators of the investment attractiveness of enterprises is given.
KEYWORDS: investment attractiveness, assessment of investment attractiveness of the enterprise, innovations in the industry.