DECISION-MAKING METHODS IN DIGITAL PROJECT MANAGEMENT ECOSYSTEMS USING ANALYTICS AND AI

Ershova Anna Dmitrievna, Student, Department of Information Technologies and Control Systems, Ural Federal University named after the first President of Russia B.N. Yeltsin

Abstract

This paper presents a critical analysis of the limitations of two key decision support tools in digital project management ecosystems: heterogeneous data integration architectures and digital twin technology. Based on a systematic review of publications and documented case studies (2020–2025), we demonstrate that the primary cause of widespread implementation failures is not technological immaturity but a systemic gap between technological potential and organizational readiness. Four major barriers are identified: semantic gaps in integration, data lake degradation into “data swamps,” opacity of AI algorithms, and organizational resistance. Practice-oriented recommendations are provided for shifting implementation priorities from tools to data governance, model explainability, and organizational culture development.

KEYWORDS: digital ecosystem, project management, data architecture, project digital twin, systems integration, artificial intelligence, semantic integration, data quality.

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